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Game Trailer First Steps Course + Workbook
Course Overview
Welcome! (2:14)
What you'll need (1:00)
An Introduction to Game Trailers
The strengths of a trailer (5:39)
What makes trailers unique (4:20)
EXERCISE - What to convey in a trailer (4:12)
DEMO - Firewatch (3:04)
DEMO - Spelunky 2 (2:00)
How to watch a trailer (6:25)
Your Trailer's Audience
The sales funnel (2:48)
Game trailer types (4:05)
Pacing a game trailer campaign (1:09)
EXERCISE - Game content audit (5:25)
Your target audience (1:49)
EXERCISE - finding your target audience (3:25)
Do you even need a trailer right now? (0:48)
Game Trailer Concept & Direction
EXERCISE - Finding the game's hooks and anchors (3:59)
EXERCISE - Turning features into benefits (4:16)
EXERCISE - Conveying feeling and tone (1:44)
EXERCISE - The game's messaging (2:27)
EXERCISE - Setting goals and takeaways (1:50)
EXERCISE - Picking review quotes (2:21)
EXERCISE - The call to action (1:36)
EXERCISE - Gathering inspiration (0:57)
EXERCISE - Tying it all together (2:18)
Breaking Down a Game
Taking game inventory (1:38)
Scouting out the game (3:17)
How to break down visuals (5:12)
How to break down dialogue (3:43)
Breakdown tips and recap (0:53)
Outlining the Trailer
What is an outline? (0:51)
Genre, Hook, Content (2:30)
3-Act Structure (4:32)
The Game Loop (1:23)
EXERCISE - Fill in your outline (2:31)
How to check your outline (2:58)
Turning your outline into a video (3:47)
Story Trailer Script Writing
Introduction to Story Trailers (0:39)
Writing From Scratch - Overview (2:29)
Writing From Scratch - Summarizing (2:28)
Writing From Scratch - Gameplay Integration (3:21)
Editing From Dialogue - Overview (0:57)
Editing From Dialogue - Story Beat Discovery (4:16)
Editing From Dialogue - Paper Editing (3:37)
Editing From Dialogue - Reconstitution (3:06)
Checking your story script (2:07)
Conclusion
Good luck and have fun! (2:21)
Editing Addendum (0:38)
EXERCISE - Turning features into benefits
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